Watch the session replay here!
Preparing for Battle - (Day 0)
- Create a new Project in OTTO, install the pixel, build a Knowledge graph, connect GSC and GBP
- Accurate Business Information
- Need to have the Top Pages section filled in (either through GSC connection or manually add the money pages & keywords)
- Social & Directory links
- Author (used for PR and Citations)
- Logo + 3 photos and any YouTube videos
- Create a Content Folder in the Content Genius
- Be very intentional with all the fields and provide as much context as possible
- Use this folder for all blog posts and landing page copy
- Create local heatmap reports, KW rank tracker, and complete the Report Builder setup
- Extremely important to set up before deploying any changes to ensure clean performance tracking
- Install WordPress or Shopify plugin
Settings
Crawler
- Crawl Budget - Max
- Crawl Frequency - Bi-weekly or Monthly
- Speed - 10 pages per second
- User Agent - SearchAtlas or GoogleBot Mobile
AI Writing
- Anthropic (Claude)
- Language - English (US)
Phase 1 - Technical Fundamentals (Day 1-7)
- Optimize Title tags, meta descriptions, and missing H1 tags for money pages
- If the site is large focus the above tasks on money pages only (services, locations, solutions) and circle back to blogs/resources toward EOM
- Pay extra close attention to metadata for any money pages
- Organization Schema
- Make sure the Knowledge graph is properly set
- Audit/Optimize GBP
- Create a GBP Post schedule
- 4 posts minimum and drip them out
- Create a GBP Q&A schedule
- 4 posts minimum and drip them out
- Bulk AI respond to any unanswered reviews
- Internal links
- Add new Target or Source pages as needed
- Deploy all Alt Image Text
- Quick scan/No review needed
- Issues with links
- Review suggestions for fringe cases (i.e. paginated blogs)
- Canonical tags
- Review suggestions for fringe cases (i.e. product pages on Shopify)
Phase 2 - Content Enhancement (Day 8-15)